Oliver Eardley: Your Professional Services Expert
Oliver is a principal marketing consultant at Add People - and he's looking for more businesses to grow.
He joined Add People in 2018 as a client development specialist and was instrumental in the growth of Add People’s client revenue. He practices in all aspects of digital marketing for all types of professional services, with particular experience in the legal, accounting and financial services sectors.
An introduction to Oliver:
No matter the size of your business, you want to get the most from your marketing budget with misses kept to a minimum – which is something Oliver understands all too well.
With over six years of direct experience working with businesses of all sizes, he’s used to delivering results across a wide range of digital marketing disciplines.
These range from search engine optimisation (SEO), conversion rate optimisation (CRO), social media marketing, and paid media with the likes of Google, Bing and Meta.
In fact, Oliver has a proven track record of helping his clients achieve the results they’ve wanted for years.
By listening to each business he works with to find what makes them unique and clearly understanding what their idea of success is (because there’s more to it than just ‘make more money’), he’s implemented marketing strategies that consistently hit the mark.
These often lead to increased website traffic, improved lead generation and higher conversion rates. So, in fewer words, “a healthy return on ROI”.
His experience working with so many professional service businesses means he knows the unique challenges you face because he’s seen them all before – and knows exactly how to overcome them.
This isn’t his first rodeo, and that’s exactly what you need from a consultant like this.
How Oliver helps businesses like yours:
In an industry like marketing, things can change quickly. That’s why Oliver is always up-to-date on the latest trends and technologies, so he can provide his clients with the best possible advice.
He is also a skilled communicator and has a talent for explaining complex marketing concepts in a clear and concise way. Add People isn’t an agency that likes to hide behind acronyms and terms with seven syllables.
After all, if you don’t understand what we’re doing, how will you know that we’re doing it well?
You can also find Oliver attending sector-specific conferences, joining webinars and attending networking events; all to keep him on the cutting edge of what’s happening, which helps with the process he’s established over the years.
Step 1. The One-To-One Discovery Call
A short call to gain a deep understanding of your needs and challenges, allowing for a tailored marketing plan.
Step 2. The Audit
Oliver will then analyse your current marketing performance, highlighting opportunities to save some money and improve your performance.
Step 3. The Personalised Plan & Consultation
Once complete, he’ll invite you to a full consultation over Google Meets or similar. Oliver will then review what he found and give you clear, actionable advice on what to do next to reach your goals.
The areas Oliver specialises in:
Oliver has experience with all areas of digital marketing, but these are the services he finds work best within the professional services industry.
Pay Per Click (PPC) Marketing
When businesses take a DIY approach to their own paid ads, they often struggle with two things in particular: keyword targeting and budget optimisation. Oliver will review these for your campaign so you can get more from less.
Search Engine Optimisation (SEO)
You can try this right now. Search for your most popular service on Google. Are you ranking number one? If not, you may need someone like Oliver to review your SEO and find out what needs some work.
User Experience (UX) Design
Your service can be the best around, but if your website doesn’t look great, you’re going to lose a lot of business. You’d be surprised how big an impact small changes can make in UX, and Oliver will suggest them.
Conversion Rate Optimisation (CRO)
Getting people to your website is half the battle. Next, they need to convert. He’ll point out where you’re losing customers and how you can get them to close the deal faster and more often.
If you've ever wanted more from your marketing, schedule a free consultation below.
...but don't just take it from us. See what other AP clients had to say:
Get started with Add People
From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.
08450 30 4444
