TwelveSixtyNine

Florida-based TwelveSixtyNine offer premium sunglasses and eyewear from their boutique store in Miami.

They’d tried pay-per-click (PPC) ads before, but their campaigns are really beginning to shine since they teamed up with Add People.

The challenge

At the time of coming on board with Add People, TwelveSixtyNine were not utilising the potential of their paid advertising campaigns.

As a result, revenue from website sales was not at the level they desired.

With a vision of expanding, TwelveSixtyNine tasked Add People to run their paid ads and get their website operating as a ‘second store’.

Our strategy

Using the analytics and historical data from their existing campaigns their account manager, Stu, was able to identify what was (and wasn’t) working.

Using this in-depth campaign research allowed Stu to see which locations across the US they historically performed well in – the places where people just seemed to “get them” and love to purchase their products organically.

Taking this information allowed paid ad campaigns to be built targeting these specific geographic areas, with TwelveSixtyNine’s most popular ranges in these locations being used in the ads to further increase conversion rate, get more sales, and hit the return on investment that was agreed at the beginning of the process.

It might sound simple, but you’d be surprised by how many people think they can advertise suncream to Alaskans in November – and wonder why they don’t get many sales…

The results

They speak for themself really. It’s early days in our partnership with TwelveSixtyNine, but already they’ve made 21 sales in the last 30 days from Google Shopping Ads alone (and that’s just one set of ads that we run).

The aim of the game, just as it is with all the small businesses we work with, is to grow them sensibly, sustainably, and profitably. And, so far, that’s just what’s happening here.

TwelveSixtyNine have seen a 39% reduction in their cost per acquisition (CPA), and are achieving sales at almost double their agreed return on ad spend (ROAS) target. Watch this space.