The Pet’s Butler is a local dog grooming business, based in Calne, Wiltshire.
Launching as a brand new business at the start of 2023, Emma Dryden – Founder of The Pet’s Butler – sought the help of Add People to get her business on the map… or should we say, Google Maps!
And we had just the people for the job, our Known Locally team are experts were up to the task…
The challenge
The main challenge was obvious, this was a completely new business, with a brand new website and no customers.
Furthermore, The Pet’s Butler was located in an area with a high density of competitors – making it even more difficult to make an impact in the market.
Not to mention the fact that Emma was putting her entire budget into this partnership… a lot was riding on this partnership being a success.
But, our Known Locally team are experts in helping small businesses grow online and become, ‘known locally’ – with years of experience and thousands of businesses worked with, the team were confident they could get this brand new business off the ground.
Our strategy
More people are searching for local services on Google than ever before, so setting up a Google Business Profile (GBP) and optimising this for Google Search was crucial – if your business can’t be found online, you may as well be invisible.
The team optimised the GBP with keywords that were relevant to The Pet’s Butler’s target audience and matched the search intent of these potential customers.
They also began to frequently post on the GBP which signals to Google that The Pet’s Butler was a very active and current business – this was particularly advantageous, as a lot of their competitors were not regularly posting on their own GBPs.
Another part of this strategy included getting local citations across the web, like online directories – strengthening The Pet Butler’s authority on Google Search results.
Within the first month of the partnership, The Pet’s Butler began to climb above its competitors on Google Maps results…
The results
From starting with absolutely zero website visitors or leads, 6-months down the line, The Pet’s Butler has achieved some transformational results:
– 42 new leads through Google Business Profile
– 510 Google Business Profile interactions
– 316 direction requests on Google Maps
– 150 website visits
– Moved up 3 positions on local Maps results
– Her bookings have gone through the roof!
It is truly rewarding to see this kind of impact on a small business, this success story is the perfect example of why we do what we do… we love helping small businesses!
What the client said...
From starting out as a brand new business, I couldn't have imagined to see this level of growth so quickly - I cannot express how grateful I am for the help of the Known Locally team at Add People. From having no visitors at all, to now seeing a huge increase in bookings, is amazing - and this is down to expertise and hard work from the team, particularly, my Account Manager, Ethan Bennett - thank you!"Founder of The Pet's Butler
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