Millie’s

Millie’s is an Irish skincare & beauty brand, They were keen to improve brand awareness and conversion rates and decided to get Add People to help them with their Pay Per Click campaigns.

After this proved successful they wanted to explore other marketing channels and got in touch with Add People’s Social Media experts…

The challenge

The challenge was simple.

How do you stand out in a crowded market, on a crowded platform to drive more sales and brand awareness for your business?

Call in the experts.

Our strategy

The key to Millie’s Social Media campaigns AND Pay-Per-Click (PPC) campaigns becoming a success was surprisingly simple. Teamwork.

With the learnings from their PPC campaigns, and vice-versa with their Social Media campaigns, the two Add People teams could work together to create the perfect blend!

Any changes and challenges one team had faced, could easily be passed to the other – and the same went for successes.

This sharing of information and analytics allows for better, bigger, more profitable campaigns: from the basics of keyword research to remarketing campaigns to target website visitors that didn’t convert, this joined-up approach from their respective account managers has seen a big surge in the stats month by month.

The results

They speak for themself really.

In the months since this approach was first used they’ve seen a 20% reduction in cost per click (everyone loves a saving!) and a 120% increase in the value of each purchase, which is still increasing.

In the first months alone, Millie’s saw an average of 200 extra sales!