Based in Norwich, Door Supplies Online provide high-quality doors all around the UK through their eCommerce website.
Adding to their successful partnerships with our eCommerce and SEO teams, they decided to expand their digital marketing strategy once more, by teaming up with our social media team…
The challenge
Looking to capitalise on the UK’s 45 million Facebook users, Door Supplies Online were wanting to set up paid Facebook advertising campaigns, with the aim of increasing brand awareness and driving sales.
The main challenge here was that they had a high average order value (AOV), which meant that the consideration period for customers to decide on purchasing these types of products, was likely to take longer.
It was clear that remarketing to users that were already aware of Door Supplies Online, was going to be key.
Remarketing is essentially using ads to remind users (that have previously visited their website or abandoned orders from their cart) about the products that they have already shown interest in…
…a digital reminder, saying “Hey, remember us?”.
Our strategy
After consultation with their dedicated Account Manager (where we strived to really get an understanding of Door Supplies Online’s business and their needs), work began on getting the Facebook ad campaigns set up.
With a focus on remarketing and getting users back to their website, it was important to create visually-engaging ads with compelling ad copy – really enticing those users to go back and complete their purchase.
Additionally, the team also created ad campaigns that focused more on targeting new audiences and attracting new customers – really tapping into Facebook’s massive user base.
These ads would show to people who hadn’t heard of Door Supplies Online before, with the aim of getting them started on their purchasing journey.
The results
In just 30 days of running the campaigns, Door Supplies Online were achieving incredible results…
– £40,931.60 in purchase conversion value (from a daily ad budget of £20).
– 7,134% return on their ad spend.
– 4,663 content views.
The campaigns were so successful, that Door Supplies Online doubled their ad budget after only the first report call with their Account Manager!
This is a fantastic demonstration of how businesses can harness the power of social media in order to grow.
"Our Account Manager, Robyn, has been so professional and helpful in getting our Facebook ad campaigns set up. Not only has the service been excellent, but the results have been amazing and to see them so soon is more than we were hoping for! We're really looking forward to seeing where this takes Door Supplies Online. Thanks, Add People!"Managing Director at Door Supplies Online
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From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.
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