CJ Tree Surgeons are top-rated tree-cutting specialists, based in the Midlands, and pride themselves in providing an exceptional level of service to their customers.
They came to us with a website, a Google Business Profile (GBP), and a desire to take their business to the next level.
Our Known Locally team of experts were excited to give them that extra push into success…
The challenge
The key goal here was to help CJ Tree Surgeons maximise their GBP and website potential, to get their business seen by the right people, and ultimately increase their leads.
Consumers are more frequently searching online for local services, making it vital for businesses to have an online presence on search engines, like Google, in 2023.
A Google Business Profile is a little bit like having an online business card, displaying who you are, when and where you operate and how users can contact you – think of this like your own digital shop front!
With 46% of Google searches identified as people looking for local businesses, there has never been a better time to utilise this tool, so we worked to optimise the GBP as a priority.
CJ Tree Surgeons already had a steady foundation, so we wanted to focus on optimisation, building on what they already had, and taking it to the next level.
Our challenge was to maintain the look and feel of the website, whilst implementing key points from our audit, to ensure they were reaching their highest potential.
Our strategy
The team initially carried out a website audit for CJ Tree Surgeons, to identify key areas that could be optimised and improved.
We could then implement the changes needed to optimise their website, but it was important to not compromise the site’s look and feel.
Optimising the GBP was our top priority. There are numerous ways to achieve this, including: adding relevant local keywords in descriptions throughout the profile, geo-tagging photos and consistently posting on the GBP to name a few.
The key benefits of optimising a GBP, are improving visibility in the search results and creating better reach to customers based in proximity – perfect for any local business!
Once the team & client were 100% happy with the website and GBP, they added the final piece to the puzzle, by setting up Google’s Local Services Ads.
This type of ad campaign is designed to target people actively looking for local services – meaning more credible leads for CJ Tree Surgeons!
The results
The results have been undeniable…
CJ Tree Surgeons have seen remarkable results, since taking the leap with local SEO.
– 140% increase in calls from their Google Business Profile over 6 months
– 385 calls produced from Local Services Ads
– 21% increase in website clicks in 6 months
This success story perfectly illustrates the motivation behind our strategy and passion for supporting small businesses!
What the client said...
"The results have been amazing, we are so pleased with the increase in leads. The Known Locally team at Add People have been huge in helping grow my business in my local area. I‘m very pleased with the new website changes and it‘s definitely worked - as I‘m now seeing way more clicks to my site!“Managing Director of CJ Tree Surgeons
Get started with Add People
From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.
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