Whether you’re a royalist or not, the Coronation of King Charles III is one of the biggest events of the decade – so a big opportunity to get some eyes on your business, and possibly convert them into new customers.
Let’s talk about the Coronation, and how to maximise the buzz to boost your eCommerce sales.
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When is it happening?
The Coronation is taking place on Saturday 6th of May – but that does not limit you to that day alone – the hype will begin days before and is likely to continue into the following week; so there is plenty of opportunity to get your brand out there as part of the conversation!
Here are some tips on how to market your products around the Coronation, using social media and Google Ads…
1. Plan Ahead
The Coronation weekend will be packed with festivities, including a concert, a laser light show, street parties, and volunteering projects – with an extra bank holiday taking place on Monday 8th May.
This means you need to plan your marketing campaigns well in advance, and make sure you have enough stock, staff, and delivery options to meet the demand.
You can use tools like Google Trends and Keyword Planner to research what people are searching for and what keywords to target.
2. Be Creative
The Coronation is a historic and cultural event that will attract a lot of attention and media coverage.
You can use this to your advantage by creating engaging and relevant content that showcases your products or services, in relation to the Coronation theme.
For example, you could create a blog post about how to dress like Royalty, a video tutorial on how to make a crown cake, or a quiz on how well you know the Royal Family.
You can also use hashtags like #Coronation2023, #KingCharlesIII, or #LongLiveTheKing to join the conversation and increase your visibility.
3. Be Strategic
The Coronation is not only a national event, but also an international one.
You can use this to expand your reach and target new markets by using geo-targeting and language options in your social media and Google ads campaigns.
For example, you could target people in Commonwealth countries who share a connection with the UK Monarchy, or people in other countries who are interested in British culture and history.
You can also use different ad formats and platforms to suit your goals and budget, such as Display ads, Video ads, Shopping ads, or Remarketing ads.
On social media, you should keep an eye on what’s trending – commenting and interacting with other brands’ content is a great way to get your business out there – and you might even steal away some of their audience for yourself!
4. Be Respectful
The Coronation is a solemn and respectful occasion that marks the transition of power and the continuity of the Monarchy.
You should avoid any content that is offensive, insensitive, or inappropriate for the occasion.
You should also respect the official Coronation logo, which has been created by former Apple designer, Jonny Ive, and only use it with permission from Buckingham Palace.
You can find more information about the logo and how to use it here.
5. Be Ready
A Coronation is a once-in-a-lifetime event that will generate a lot of buzz and excitement among your potential customers.
You should be ready to capitalise on this opportunity by monitoring your campaigns closely, optimising your website for conversions, providing excellent customer service, and following up with your leads and customers after the event.
You can also measure your results using analytics tools, like Google Analytics or Facebook Insights, to see what worked well and what didn’t.
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Conclusion
The Coronation of King Charles III is a unique chance for you to grow your eCommerce business and stand out from the crowd.
By following these tips, you can create effective marketing campaigns that will attract more traffic, leads, and sales to your website.
Need help?
We hope you found this blog post helpful.
If you need more help with your eCommerce marketing strategy, feel free to contact us, today!
Over the last 20+ years, we’ve helped thousands of small businesses grow online.
So, even if you’ve got a limited budget, why not start a conversation with us?
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