Pay per click (PPC) is such a popular form of marketing for large and small businesses alike because you have control over who sees what.
If you pay for an advert to be played at halftime during a football match, you know your audience is likely interested in sport – but not much more. With PPC, you can target people that have made specific searches before, meet a particular demographic, are in a certain location like Manchester, and much more.
The pay per click advertising market has changed massively over the last few years, with Google Ads typically dominating. However, Amazon and Facebook are two examples of ‘outsiders’ that make a tremendous amount of money with their audience targeting.
Just because these huge corporations are making money doesn’t mean your small to medium-sized business can’t do the same, too.
Whether you’re a novice or expert, these stats below should help you understand why so many marketers and advertisers at agencies advocate for this form of digital marketing. Have a question? Feel free to browse our website and contact us if that doesn’t help!
The stat sections:
| 1. General PPC Stats | 2. Small Business PPC Stats | ||
| 3. Google Ad Spending Stats | 4. Social Media PPC Stats | ||
| 5. Amazon PPC Stats | 6. PPC User Stats | ||
| 7. Google’s PPC Domination | 8. Add People PPC Stats |
1. General PPC Stats
Before we get into specific areas of PPC stats, let's cover some general stats that will give you a good understanding of the service.
- 1. Google’s average cost per click (CPC) is $1.16
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- Source: https://www.webfx.com
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- 2. 72% of companies haven’t looked at ad campaigns in a month
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- Source: https://www.webfx.com
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- 3. Google Ads on average deliver an 8:1 return on investment
- 4. Websites are the #2 channel used in marketing
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- Source: https://www.hubspot.com/
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- 5. Mobile devices, even excluding tablets, generated about half of all website traffic globally
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- Source: https://www.statista.com
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- 6. 40% of businesses would like to increase their PPC budgets
2. Small Business PPC Stats
To a small business PPC advertising can have a huge impact on their revenue. When combined with other marketing strategies like SEO, the results can snowball. Here are some stats which explore the impact and popularity of PPC.
- 7. SMEs make up 99.9% of the UK’s business population
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- Source: https://startups.co.uk
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- 8. 60% of small to medium-sized businesses have an active PPC campaign
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- Source: https://www.webfx.com
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- 9. The average annual PPC spend of small to medium-sized businesses is between £90k/$108k and £101k/$120k.
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- Source: https://www.webfx.com
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- 10. For Facebook specifically, the average small business spend on Facebook PPC ads is between £850/$1,000 to £2,500/$3,000.
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- Source: https://fitsmallbusiness.com/
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- 11. A website is the most effective digital marketing strategy, according to 92% of small business owners.
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- Source: https://clutch.co/
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3. Google Ad Spending in UK/US Stats
Google is one of the largest players in advertising history, and the ad spending involved only supports that idea. Billions of pounds and dollars have been invested - and earned - over the last few years. Let's take a closer look.
- 12. By the end of 2022, ad spending with search advertising is projected to reach £219 billion/$260 billion.
- Source: https://www.statista.com
- 13. By 2027, it is projected that ad spending will grow by an annual rate of 10.85%.
- Source: https://www.statista.com
- 14. If that projected ad spend increase is met, the market value of the search advertising segment will reach £367 billion/$435 billion by 2027.
- Source: https://www.statista.com
- 15. In 2022, the average ad spending per internet user is approximately £43/$51.
- Source: https://www.statista.com
- 16. In 2021, search advertising spending increased by £8.37 billion compared to the year prior within the United Kingdom.
- Source: https://www.statista.com
4. Social Media PPC Stats
Many people wonder how platforms like Twitter and Facebook can be free to use, but still generate so much money. Ads are the answer, and PPC means people can target those social media users with laser precision.
- 17. Social networks like Facebook and Twitter are the most influential places for shopping inspiration, according to 37% of online users.
- Source: https://www.pwc.com
- 18. Facebook’s ad revenue in 2021 was over £92 billion/$110 billion
- Source: https://www.statista.com
- 19. 48% of Pinterest users in the US use it for finding and buying products
- Source: https://www.emarketer.com
- 20. Sponsored ads on Instagram match the users interest, according to 37% of Instagram users
- Source: https://www.statista.com
- 21. On average, 18% of advertisers’ budgets are used on PPC within social media.
- 22. Social networks like Facebook and Twitter are the most influential places for shopping inspiration, according to 37% of online users.
- Source: https://www.pwc.com
- 23. There are almost 200 million monetisable activities on Twitter every day
- Source: https://ppcgeeks.co.uk
- 24. Twitter PPC ads were used by 27% of B2B advertisers in the last 12 months
- Source: https://ppcgeeks.co.uk
5. Amazon PPC Stats
It's wild to think that less than two decades ago, Amazon was only known for selling books. Now, anything and everything is available on the platform. What better place to provide pay per click ads?
- 25. The average cost per click for Amazon ads is approximately £0.65/$0.77
- Source: https://www.webfx.com
- 26. Amazon is the third most popular advertising platform at the moment
- Source: https://www.thestreet.com/
- 27. Based on a survey in 2019, 89% of people said they were more likely to buy products from Amazon over other competitors
- Source: https://www.oberlo.com
- 28. There are approximately 10 million sellers on Amazon worldwide
- Source: https://www.oberlo.com
- 29. The Amazon app is used by 98 million people in the US a month, making it the second-most popular app used for shopping
- Source: https://www.oberlo.com
- 30. The most popular category on Amazon is ‘Home and Kitchen’
- Source: https://www.oberlo.com
- 31. In 2019, Amazon were selling approximately 4,000 items a minute
- Source: https://www.oberlo.com
6. PPC User Stats
We've learned about the platforms and companies, but what about the users themselves? The stats below should give you a good understanding of the 'who'.
- 32. 98% of global consumers surveyed shop online
- Source: https://www.thinkwithgoogle.com
- 33. 65% of users click on advertisements when making a purchase
- Source: https://www.smallbizgenius.net
- 34. 60% of purchase-related searches on Google are looking for inspiration and to narrow down their ideas
- Source: https://www.webfx.com
- 35. 75% of people believe that paid ads help them find products easier
- Source: https://martechseries.com
- 36. According to 4 in 5 consumers, people want adverts that are customised to their location
- Source: https://www.socialmediatoday.com
- 37. Almost three-quarters of all search impressions are from mobile devices
- Source: https://www.emarketer.com
- 38. 50% of internet users cannot tell the difference between organic search results and paid ads
- Source: https://www.webfx.com
7. Google's PPC Domination Stats
While there are many search engines and advertising companies like Google, none quite operate on the same scale.
- 39. Of internet users aged between 15 and 25, 81% of them use YouTube
- Stats: https://rankboss.co
- 40. In 2021, Google was responsible for more than 85 percent of global desktop search traffic
- Stats: https://www.statista.com
- 41. Google’s ad revenue was over £170 billion/$200 billion in 2021
- Stats: https://www.statista.com
- 42. There are over 70,000 Google searches per second around the world.
- Stats: https://review42.com/
- 43. Google has invested over $47 billion in its tech infastructure over the last three years
- Stats: https://review42.com/
- 44. Out of all ad spending on mobile, 33% of it goes to Google
- Stats: https://www.mediapost.com/
8. Add People PPC Case Study Stats
To prove to you PPC works, below you can find some stats we've pulled from our own campaigns!
- 45. Infinite Paving got a 3,990% return on ad spend with PPC
- 46. Hurley Burley for a 1,517% return on ad spend with PPC
- 47. Hurley Burley also got an 88% reduction in cost per acquisition
- 48. Door Supplies Online got £40,931 in purchase conversion value from a daily budget of £20
- 49. Door Supplies online also got a 7,134% return on ad spend in 30 days
- 50. TwelveSixtyNine increased their average order spend to £500
- 51. Over Amazon Prime Day, we worked with First Natural Brands to increase their return on ad spend by 1,986% over the two days
- 52. With the Add People Amazon PPC marketing team, XShear increased their return on ad spend to 1,225%
How Add People can help with PPC in Manchester and beyond!
Add People have been helping businesses with their PPC campaigns for years now. Regardless of your niche, regardless of your budget, we find it a point of pride to try and grow any small to medium-sized business that comes to us for help.
We learn about the businesses we work with, so we make sure we’re doing the right kind of advertising for them – every company is unique, after all. That means that if a Google Shopping ads campaign is the right call for you, we have the people for you. Would working with an Amazon Advertising agency be best for your targets? There aren’t many teams around better than ours.
Yes, our office is based in Altrincham, Manchester – but that doesn’t mean we’re limited to the North West! We work with clients all over the world, from South Africa to North America. The only thing that matters is that you’re looking to grow.
Whether you’re sold on pay per click advertising already or still have a few questions to ask, please contact us below and we’ll get back to you as soon as we can.
Here’s to your future.
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