The Blog

What are Google’s new Local Services Ads? With searches for local services growing by more than 25% year on year across Europe, this is an ideal time for Google to be introducing Local Services Ads to 10 countries across the continent. These countries include the UK, Ireland, Germany, France, Belgium, Austria, Switzerland, Netherlands, Italy, and […]

What started as a small PPC campaign has blossomed into a successful multi-channel partnership delivering strong ROI for this innovative interior design retailer. THE CHALLENGE Back in 2013 we started working with Industville as a fledgling business who only had a small budget to reinvest in marketing and a big hurdle of how their products […]

Google to update Maps with four sparkling new features, designed to enhance user experience for searchers, as well as businesses who use Maps to reach their customers. Let’s take a look at what you need to know…

Each month we’ll be de-busting a common marketing myth to find out whether they are in fact TRUE or a TIME WASTER. This month’s question: “Nobody reads reviews anymore, they’re full of subjective opinions and cannot be trusted.“ This is definitely a Time Waster! As they say, the stats don’t lie… According to a 2020 […]

Add People’s Black Friday Tips – Black Friday – 27th November 2020 Last month we spoke about how we’re quickly approaching one of the biggest and busiest shopping days of the year – Black Friday … and now it’s even closer!!! Unlike previous years where shoppers pushed their way into stores at the crack of dawn, […]

Each month we’ll be de-busting a common marketing myth to find out whether they are in fact TRUE or a TIME WASTER. This month’s question: “Users just skip past Google Ads and only use organic search results.“   This is in fact a Time Waster. Of course, people don’t skip past Google Ads, in some circumstances they […]

Over the last six months Autoklean have taken their lead generation to new heights, seeing a revenue increase of more than 200% since investing in campaign management. THE CHALLENGE Autoklean had been working with another marketing agency for a while. Things were going well, with a high-performing Google Ads campaign, however Kyros decided that he […]

What are Local Service Ads? Ten years ago, if your business wasn’t in the Yellow Pages you might as well be invisible. Now, we’re about to be saying the same about Google’s new Local Services Ads. Local Service Ads are brand-new to the UK this year, and as a Google Partner, we’ve got exclusive early […]

Black Friday – 27th November 2020 We’re quickly approaching one of the biggest and busiest shopping days of the year – Black Friday. Unlike previous years where shoppers pushed their way into stores at the crack of dawn, this year there is expected to be a greater influx of online traffic on the day due […]

How often do you get to sit down and scroll through online magazines and publications to find out what’s new and current within your industry and marketing – not that much we’re guessing? As a busy business owner or employee, actually finding and dedicating time to reading articles can be difficult. Which is why each […]

From undiscoverable to page one on Google, SE Local achieved local authority and exposure for Victory MMA. THE CHALLENGE A brand new website, no visibility in organic search, and little traffic driven to the site itself – Victory MMA came to Add People with the desperate need to gain a solid presence online. And to […]

Each week we’ll be de-busting a common marketing myth to find out whether they are in fact TRUE or a TIME WASTER. This week’s question: “The more keywords on a page on my website, the more it’ll help my Google ranking.”   This is in fact a Time Waster. At one point, over-filling your webpages with […]