The Blog

How do you shine above your competitors in a fiercely competitive local market? Find out how Complete Oven & Carpet reached the top of local search rankings with the help of Add People. The challenge Having only started out as a business in the past year, Bill was struggling to find clients in a competitive […]

  The Stripes Company are specialists in striped fabric. Their online shop sells a range of products, from striped deckchairs to curtains. They have been partnered with Add People, since 2015. This case study explores how their eCommerce PPC campaigns have flourished, through a year that has forced many businesses to adapt to the trends […]

This week, we’re talking about eCommerce websites. More specifically, discussing how utilising the right payment methods and offering free shipping can play a vital role in avoiding cart abandonment and boosting conversions. Payment Options: Offer your prospects many ways to pay You can increase conversions by making it easier for your prospective customers to buy […]

Landing pages are the on-screen equivalent to your best elevator pitch. A landing page is a page within your website that internet users ‘land’ on after clicking a link that’s related in some way to your business. They might have clicked on a Facebook or Google ad, conducted a Google search or clicked a link […]

Without a GMB listing, you’re as good as invisible online! If you want prospective customers to find your business anytime and anywhere, then sign up to list it for free on ‘Google My Business’— Google’s business listing platform. Being on Google My Business makes it easier for customers to find information about your business online, including […]

What is a CTA? CTA stands for ‘call to action’, and it’s the part of a webpage, advertisement, or piece of content that encourages the audience to do something. They can encourage various actions depending on the content’s goal. CTAs are a key driver of lead generation. They connect two of the most important parts […]

Baby Boutique sell a range of baby products, such as luxury prams, car seats, clothing etc. through two physical stores and their own eCommerce website. In April 2020, they were keen to significantly improve the performance of their shopping campaigns and decided to team up with Add People. The rest is history… THE CHALLENGE At […]

It’s all in the details. Get your business cited in online directories. If you want your business to gain higher visibility in search engine results and attract more customers, then you need to ensure your company details appear in multiple local online directories. A citation is a reference to your business on a directory site such […]

Pets On Set provide professionally trained animals to the TV and film industry. They teamed up with Add People, looking to set up a Google Ads campaign, in order to bring in a higher quality of leads. THE CHALLENGE Operating within a very niche market could potentially make it difficult for a Google Ads campaign […]

Potential customers trust existing customers… Gather online reviews. Online reviews help to strengthen your prospective customers’ confidence in your products or services and minimise the perceived risk of buying from you. In fact, customers are likely to spend 31% more with a business that has excellent reviews, according to research carried out by conversion optimisation […]

As one of the biggest digital marketing agencies in the UK, Add People services small to medium-sized businesses to help them get found online. We help them take advantage of the myriad of features that digital marketing offers, including the ability to leverage powerful PPC benefits, expert local search, and top-class social media campaigns. Our […]

Miracle Leaf joined Add People in early 2020 wanting to make their mark in the very competitive Health & Wellness industry. The partnership would prove to be “transformative” for the new eCommerce website, in what was a challenging year for many businesses. THE CHALLENGE Miracle Leaf came onboard for SEO at the start of 2020, […]