The Blog

With Facebook alone having way over a billion daily active users, it makes sense that smaller businesses are using social media more and more to boost their business. There are huge benefits to including Facebook advertising within a marketing strategy for every kind of business: 1 – Understanding your audience As your Facebook Business page […]

For those in the SEO industry, we live and work in the wake of the Helpful Content update that Google dropped in 2022. This means that, more than ever, content shouldn’t just be search engine-friendly, but human-friendly, too.  Simply copying and pasting your keyword into a page one thousand times hasn’t cut it for years, […]

Performance Max! Just in time for Christmas! Microsoft has introduced a now widely available solution for importing Performance max campaigns from Google Ads into Microsoft Ads. This will allow you to utilise performance max campaigns in Microsoft ads and means you can maximise the effect of automated campaigns to drive better performance through machine learning […]

New Year; New Marketing Objectives Before you can aim for success, you must first know what you aim to achieve. Marketing objectives are a key part of any company’s marketing plan that keeps it on track. In this guide, we’ll discuss Google Ads Campaign goals, and why you need to understand them and utilise them, […]

We’ve no doubt that this year has continued some of the uncertainty we saw during the pandemic period. Post-pandemic trends show that year over year in-store shopping is regaining momentum after the pandemic and this doesn’t seem to be slowing down. Despite this rise, E-commerce sales growth does remain high as consumers grow in confidence […]

In the online world, competitors are only a quick click away. This means it’s vital that your customers are convinced that buying from you is the right choice. In this guide, we’ll discuss the core components that make up an effective, high-conversion product page. At the bottom of the guide, we’ve also provided a handy […]

Most eCommerce businesses are probably aware of Black Friday, but what can the 25th of November 2022 look like in numbers? Here we take a look at the numbers from Black Friday in 2021 to get an idea of what we can expect …

Add People has made the final shortlist for The Award for UK Employer of the Year: Platinum in The Investors in People Awards 2022. In a record-breaking year for entries, with over three hundred organisations involved, this is an outstanding achievement and one that everyone at Add People is proud of.

Every month we’ll bring you a collection of eCommerce updates, trends and industry innovations relevant to entrepreneurs at various stages of their eCommerce journey. We’ll also share some of our own clients’ success stories with online advertising, their strategies and how these can also benefit your business. There’ll also be updates from our Learn eCommerce […]

For advertisers who are preparing for Black Friday, it may be prudent to start your Black Friday sale a little earlier this year, but when is too early? And what if a sale isn’t an option for your business? And how can reciprocity theory help you sell more products? Read on to find out…

Social proof, commonly referred to as one of the six key principles of persuasion (Robert Cialdini, Persuasion, 1984), is the tendency to use the actions of others to guide behaviour. Or, put simply, we’re incredibly influenced in our decisions by other people, especially when it comes to purchases. After all, there’s a reason why the […]

Most eCommerce businesses are probably aware of Black Friday and may have even run promotions during this time already. If you haven’t this short and sharp blog post is for you… There’ll also be updates from our Learn eCommerce with Add People (LEAP) YouTube channel, designed specifically to help early-stage eCommerce businesses navigate the digital […]