The Blog

You read that right. In perhaps one of the more shocking twists to come about, as the digitally-native generation of ‘Zoomers’ (Gen Z) gain disposable income, platforms like Instagram and TikTok are leading a new charge into the eCommerce space with a concept very familiar to students, pensioners, or anyone born before 1995. But the […]

I went into the 2023 Google I/O conference expecting some talk about artificial intelligence. That wasn’t the case. It was everywhere. The company has truly pivoted its entire operations around AI and for a business that has so many projects on the go, this seems to have permeated almost every one of them. Now, I […]

PPC for small businesses can be game-changing for generating leads and driving traffic to the website and in an ever-changing industry, it can be hard for small businesses to take full advantage of what PPC advertising has to offer. PPC marketing is a tried and tested marketing tool (having been around since 2002) and has […]

If you’re running Amazon Advertising campaigns, you may have noticed a steady increase in the cost-per-click (CPC) over the past few years. According to data, the average CPC increased from $0.89 in 2020 to $1.07 in 2021 and further to $1.11 in 2022. While the overall trends seemed to stabilise between 2021 and 2022, the […]

Whether you’re a royalist or not, the Coronation of King Charles III is one of the biggest events of the decade – so a big opportunity to get some eyes on your business, and possibly convert them into new customers. Let’s talk about the Coronation, and how to maximise the buzz to boost your eCommerce […]

If you’re an eCommerce entrepreneur, you know how important it is to get your products in front of potential customers. But did you know that there’s a way to reach local shoppers who are searching for what you sell on Google? That’s right, we’re talking about Google Local Inventory Ads (LIAs), a feature that allows […]

If you run an online store, you know how important it is to have high-quality product photos that showcase your products and entice your customers. But you also know how expensive it can be to hire a professional photographer or buy expensive equipment. So how can you take amazing product photos on a budget?

Amazon has begun rolling out a new secondary Buy Box across European markets. The Buy Box is a section of the platform on the right-hand side of the product page, that is used to add items to the cart for purchasing. In 2019, the European Commission launched an antitrust investigation into Amazon to determine whether […]

AI tools are no longer exclusive to the realm of mega-corporations or fantastical fiction. They are becoming more accessible and affordable for small eCommerce businesses and entrepreneurs who want to leverage the power of data and automation. That’s what we’re taking a look at today!

Product feeds are key to ranking on Google Shopping. Unlike Search campaigns, Shopping and Performance Max campaigns don’t use keywords to match your products with relevant search queries. Instead, Google uses your product information in the feed to match products with search queries.  The more relevant information included in your feed and the easier it […]

Add People is delighted to announce that we are now official partners with Vanarama National League club (and our neighbours), Altrincham FC. This partnership presents us with new and exciting opportunities to support our local community and also contribute to the club’s footballing ambitions on the pitch.

All businesses should be focusing on their search engine optimisation, so the fact that you’re reading this means you’re already on the right path. For many, this means working with an SEO agency because their business doesn’t have the resources internally to do it properly – and doing it properly is key.