The Blog

With Facebook ads able to reach a whopping 41% of ALL internet users, Facebook is a dominant force in the world of social media, connecting businesses with billions of users worldwide. With its extensive user base and advanced targeting capabilities, Facebook Ads have become essential for marketers striving to reach their target audience effectively. But […]

In today’s digital age, a website’s homepage serves as the virtual front door to any online venture. It is the first point of contact for visitors, providing an opportunity to make a memorable first impression. A well-designed homepage is crucial for attracting and retaining users, conveying the brand’s essence, and guiding visitors toward their (or […]

Welcome, digital adventurers and e-commerce enthusiasts, to a battle of the titans! In this blog, Amazon PPC and Google Ads, stand tall, ready to go head-to-head in an epic clash of advertising strategies. These powerhouses have revolutionized the way businesses promote their products and connect with their target audience. For years, when it came to […]

It’s safe to say that social media has come a long way since the release of MySpace in the mid 2000’s. Platforms once used to simply like and share photos, and keep in touch with connections have now transformed into a digital ecosystem that permeates every aspect of our lives. In fact, the statistics speak […]

In the vast digital landscape where businesses constantly strive to gain a competitive edge, pay-per-click (PPC) advertising has emerged as a game-changing tool. With the ability to place your brand directly in front of your target audience, PPC marketing campaigns have the potential to transform your small business into a formidable force, capturing the attention […]

Over recent years SEO has become one of the most popular and effective forms of online marketing strategies. Businesses of all sizes use SEO strategies to grow their online presence and to bring more users and customers onto their websites. However, putting together an effective SEO strategy is not a simple task. While the benefits […]

Welcome, fellow explorers of the digital realm, to a captivating journey into the dynamic and ever-evolving world of social media advertising. In this era of constant technological advancement and transformative shifts in consumer behaviour, the way we interact with social media platforms and the strategies employed by brands to captivate our attention are evolving at […]

On Sunday 28th June 1970, the Christopher Street Liberation Day was held in New York City to commemorate the revolutionary event of the Stonewall riots that took place just a year earlier in Greenwich Village. Just the Day before, marches were held in Los Angeles, San Francisco and Chicago. In the 53 years since, every […]

Father’s Day is this week (Sunday 18th June), and as a small business, you KNOW this is a fantastic marketing opportunity. That’s why we’ve put together some ideas and strategies that will help you stand out from the crowd – provide an easy shopping experience for your customers, and show your appreciation for all the […]

Today, we’re diving into the exciting realm of product photography and exploring how you can leverage the remarkable Generative Fill feature in Photoshop, to enhance your visuals and drive sales. Get ready to unlock your creative potential and transform your product images into captivating works of art, that leave a lasting impression on your customers. […]

Are you an Amazon seller looking to boost your sales and capitalise on the upcoming Prime Day event? If so, now is the time to start preparing. While Amazon has not yet announced the exact date for Prime Day 2023, it typically takes place in mid-July, so you have around a month to get your […]

In today’s hyper-connected digital landscape, social media has become an indispensable tool for businesses of all sizes to reach and engage with their target audience. With 4.74 billion active users (and an increase of 4.2% last year alone) across a number of platforms, social media advertising presents a tremendous opportunity for brands to showcase their […]