The Blog

There are 100s of digital marketing companies offering SEO (search engine optimisation) services across the UK, and even some overseas. And while all this choice may seem overwhelming, the industry tends to be dominated by just three types of SEO provider, with similar SEO pricing models. In this article, we’ll explain what these common pricing […]

Search engine optimisation can be a primary driver of attaining new candidates and clients to your recruitment agency or business. The great thing about SEO is you begin to appear in relevant searches made by your target audience. All you have to do is identify what your target audience is searching for and meet their […]

In the complex world of digital marketing, it can be a challenge to determine which ad format is right for your online campaigns. Google Ads have the potential to increase a business’s brand awareness by 80%, so it’s a crucial decision to make – because using the wrong ad format could waste a large amount […]

Looking for ways to grow your local business online? Check out this month’s #AskAnExpert with Known Locally Team Leader, Ella McGuire. She answers Local SEO questions sent in by like-minded local business owners, via our Instagram page.

With AI on everybody’s minds, we interviewed 2,000 people about their use of AI, how much they trust AI tools and their predictions for AI in the future. As ChatGPT became one of the fastest-growing web applications, reaching 100 million daily users just two months after its launch, people across the world are beginning to […]

We’d forgive you for thinking hosting an outdoor Summer BBQ in Manchester when we’ve had a very wet and stormy summer was a bad idea. But hey, we marketers thrive on defying expectations, just like we challenge algorithms to get the best click-through rates! When the idea of our ‘Add People Summer BBQ’ first came […]

Catching and retaining the attention of potential customers is no small feat. Amidst the flood of content, memes, and status updates, businesses are tasked with creating ads that not only stand out but also foster a lasting connection with their target audience. This is precisely where the concept of ad fatigue becomes vital. Imagine your […]

Are you looking to drive targeted traffic and boost conversions for your business? A well-executed PPC campaign can be the answer. PPC (Pay-Per-Click) Advertising is a popular and effective way of improving your brand’s visibility and increasing the number of leads and sales a business receives. These campaigns also increase the traffic to your website […]

Facebook ads; where billions of eyes are waiting to see what your business has to offer. Crafting the perfect ad that captures attention, drives engagement, and boosts sales is undoubtedly an art, but it’s an art that must be executed with precision and compliance. Facebook has become a marketing powerhouse, offering unparalleled reach and targeting […]

If you’re a digital marketer or a business owner looking to boost the performance of your Google Ads, then you’re in the right place. Pay-Per-Click (PPC) advertising can be a powerful tool to drive targeted traffic to your website, increase brand visibility, and ultimately boost your sales. However, without proper optimization, PPC campaigns can drain […]

For the last 18 months, the switch from Universal Analytics (UA) to Google Analytics 4 (GA4) has been big news (and the source of panic for some) for marketers and business owners. On the 1st of July 2023, we said goodbye to UA as GA4 took center stage as the source of our web metrics […]

In this guide, we’ll take a deep dive into the key fundamentals that create a powerful and persuasive category page. We’ll explore the secrets of crafting an effective category page that not only captures attention but also drives high conversions. To make things even better, we’ve included a practical category page design layout template at […]