Father’s Day is this week (Sunday 18th June), and as a small business, you KNOW this is a fantastic marketing opportunity.
That’s why we’ve put together some ideas and strategies that will help you stand out from the crowd – provide an easy shopping experience for your customers, and show your appreciation for all the fantastic Dads out there.
Let’s go over some of them now!
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1. Offer a Father’s Day discount or freebie
Everyone loves a good deal, and this is a great way to reward your loyal customers and attract new ones.
In fact, we’d go so far as to say if you’re not offering SOME discount on your products for Father’s Day, you’re missing out on an incredibly easy marketing opportunity.
You could offer a percentage off, a free gift with purchase, or a free trial of your service.
Make sure to promote your offer on your website, email newsletter, and social media platforms.
Making the promotion available for a limited time only can add urgency, for those who may have left their gift shopping a little late.
2. Run a Father’s Day contest or giveaway
Everyone loves a chance to win something, and a giveaway is always a great way to generate some buzz and engagement on your social media channels.
You can ask your followers to share their favourite memories with their dads, tag their friends who are dads, or post a photo of them with their dads using your hashtag with the chance to win a special prize perfect for Father’s Day.
And don’t forget – anyone who engages with your page is more likely to engage in future!
Those pesky algorithms, eh?
3. Create a Father’s Day Gift Guide
Showcase the products or services that are perfect for dads, and make it easy for your customers to find what they’re looking for by sharing this via email newsletters or adding a page to your navigation bar.
Including some testimonials from happy customers who bought gifts for their fathers from you can also help to increase your conversion rates.
4. Send a Father’s Day email or card
This is a simple but effective way to show your customers that you care about them and their families.
You can send them a personalised email or card thanking them for their support and wishing them a happy Father’s Day.
You can also include some relevant content, such as tips, stories, or jokes related to fatherhood.
Don’t forget to add in an ‘opt-out’ option for marketing around Father’s Day for users who may not wish to be reminded of the holiday; this, again, goes a long way to showing your customers that you care.
Conclusion
So, there we go!
These are just some of the ways you can market your business for Father’s Day – or at least, these were the ones we could write up in between creating and optimising campaigns for our clients!
Remember, marketing is simply a matter of getting your target audience to give you positive attention.
Anything you can think of to achieve that is worth consideration – no matter how big or small.
If you need any help with implementing these ideas or creating a customised marketing plan for Father’s Day, feel free to contact us anytime!
We’d love to hear from you and help you grow your business.
Happy Father’s Day!
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