First Food Machinery is a family-run business based in Stourbridge, that specialises in supplying, servicing, and repairing a range of food processing and packaging machinery.
They’ve been partnered with our Lead Generation team for 7 years, in which we’ve helped them continuously bring in more leads and grow their online presence!
The challenge
When First Food Machinery first sought the help of our pay-per-click advertising experts, their current Google Ads campaigns were not delivering the results they needed.
They wanted to attract more relevant customers who were genuinely interested in their services, and not waste precious budget on irrelevant clicks on their ads.
Our strategy
Their Account Manager, Natalie Andersen, spotted very quickly that their click-through rate (CTR) was low, they were using broad match keywords, and not using location targeting – all this meant that First Food Machinery were not getting their ads in front of the right audience.
Natalie worked on addressing these key issues, in order to make their ad campaigns more relevant to prospective customers browsing on Google.
Soon after, First Food Machinery had brand new campaigns that were fine-tuned to deliver more quality leads!
The results
The new campaigns have delivered impressive results for the business and prove Natalie’s expertise in spotting these key improvements…
– 266% increase in conversions (actions people take after clicking on the ads e.g. completing an enquiry form or call enquiries)
– 54% increase in impressions (the number of times their ad has been seen by searchers)
– 205% increase in conversion rate (measures the number of users who converted as a percentage of the total number of users that clicked the ad)
Some extra stats! From August 2023 to November 2023, the campaigns have achieved…
– 600% increase in conversions
– 22% increase in ad clicks
What the client said...
"Natalie was very helpful and listened to our requirements. The main query was addressed very quickly and professionally. We are delighted with the impact we have seen from our ad campaigns!"Owner of First Food Machinery
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