You read that right.
In perhaps one of the more shocking twists to come about, as the digitally-native generation of ‘Zoomers’ (Gen Z) gain disposable income, platforms like Instagram and TikTok are leading a new charge into the eCommerce space with a concept very familiar to students, pensioners, or anyone born before 1995.
But the QVC revival isn’t the only thing to take note of in the world of TikTok eCommerce.
And we’ve got the tips you need to get it right.
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Have you ever watched a TikTok video or live stream that featured a product that caught your eye and made you want to buy it right away?
If so, you’re not alone.
According to a survey by TikTok, 47% of users say they have purchased something they saw on the app.
But what if you could buy that product without leaving the app?
What if you could browse, compare, and checkout with just a few taps on your screen?
That’s the power of TikTok Shopping, and it’s changing the way people shop online.
TikTok Shopping is an innovative new shopping feature that enables merchants, brands, and creators to showcase and sell products directly on TikTok through in-feed videos, live streams, and product showcase tabs.
It allows customers to complete purchases without leaving the app, using payment methods like Shopify Pay or Apple Pay.
It also enables sellers to interact with customers, provide personalised recommendations, and build trust and loyalty.
TikTok Shopping is not just a trend, it’s a huge opportunity for eCommerce businesses.
According to TikTok, over 100 million people in the US use the app every month to discover new products and services.
And with over 1 billion active users worldwide, TikTok Shopping can help you reach a larger and more engaged audience than ever before.
But, how do you get started with TikTok Shopping?
How do you make sure your brand stands out from the competition?
And how do you provide a seamless and satisfying shopping experience for your customers?
We’ll answer these questions and more, below.
We’ll show you the benefits of TikTok Shopping, the best practices to use, and some practical steps to take if you want to sell more products on TikTok videos and live streams.
Benefits of TikTok Shopping…
TikTok Shopping can help you grow your eCommerce business in many ways.
Here are some of the benefits of TikTok Shopping for sellers:
1. Reach a larger target audience.
TikTok has billions of active users who spend an average of 52 minutes per day on the app.
By selling on TikTok, you can tap into this huge market and expose your products to potential customers who may not visit your website otherwise.
2. Frictionless shopping experience
TikTok Shopping eliminates the need for customers to switch between apps or websites to complete a purchase.
They can buy your products with just a few clicks or taps within the app they are already using.
This reduces friction and increases conversion rates.
3. Gather data on your audience
TikTok provides valuable insights into your customers’ preferences, behaviours, and feedback.
You can use this data to personalise your offers, improve your products, and optimise your marketing campaigns.
4. Build trust and loyalty
TikTok Shopping allows you to interact with your customers on a more personal level.
You can answer their questions, address their concerns, thank them for their purchases, and ask them for feedback.
You can also leverage user-generated content (UGC), such as reviews, ratings, photos, and videos, to showcase social proof and encourage more sales.
5. Stand out from the competition
TikTok Shopping is still relatively new and not every eCommerce business is using it yet.
By adopting TikTok Shopping early, you can gain a competitive edge and position yourself as an innovative and customer-centric brand.
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Best Practices for TikTok Shopping…
TikTok Shopping is a powerful way to sell more products on TikTok videos and live streams.
But how do you make sure your content is engaging, relevant, and fun?
Here are some best practices for TikTok Shopping:
1. Use high-quality images and videos
TikTok is a visual platform that focuses on short-form content.
Make sure your images and videos are clear, bright, and attractive.
Use filters, stickers, and effects to enhance your content and make it stand out.
2. Use catchy headlines and descriptions
Your headlines and descriptions are the first things your customers will see when they discover your products on TikTok.
Make them catchy, informative, and enticing.
Use keywords, hashtags, and emojis to increase your visibility and engagement.
3. Use clear calls-to-action
Your calls-to-action are the last things your customers will see before they decide to buy your products on TikTok.
Make them clear, urgent, and compelling.
Use phrases like “Shop Now”, “Buy Now”, “Swipe Up”, or “Tap Here” to direct your customers to your product page or checkout screen.
You can also use incentives like discounts, coupons, or free shipping to motivate your customers to buy.
4. Collaborate with Influencers and Creators
Influencers and Creators are key to TikTok’s success.
They have large and loyal followers who trust their opinions and recommendations.
By collaborating with Influencers and Creators, you can leverage their influence and reach to promote your products and drive more sales.
You can also join the TikTok Shop affiliate program to connect with creators on a commission basis.
Tired of losing to your competitors? We can help with that.
Practical Steps to Start TikTok Shopping…
If you’re ready to jump on the TikTok Shopping bandwagon, here are some practical steps to take:
1. Choose the right products for your videos and live streams
Depending on your niche and audience, some products may be more suitable than others for TikTok Shopping.
For example, if you sell fashion or beauty products, you can showcase them in different styles, looks, or tutorials.
If you sell tech or gaming products, you can demonstrate their features, benefits, or reviews.
2. Set up your TikTok Shop account and profile
Once you’ve chosen your products, you need to create your TikTok Shop account and profile.
Make sure they are consistent with your brand identity and website.
Use high-quality images and videos, catchy headlines and descriptions, and clear calls to action.
You can also use tools like Shopify’s TikTok channel to easily sync your products with your TikTok account.
3. Create and share engaging videos and live streams
Videos and live streams are the core of TikTok Shopping.
You need to create and share content that attracts, educates, and entertains your audience.
Use a mix of organic and paid content to reach more people and drive more traffic.
You can also leverage user-generated content (UGC), such as reviews, ratings, photos, and videos, to showcase social proof and encourage more sales.
4. Interact with your customers and followers
TikTok Shopping is not a one-way street.
You need to interact with your customers and followers on a regular basis.
Answer their questions, address their concerns, thank them for their purchases, and ask them for feedback.
You can also use chatbots or messaging apps to provide faster and more personalised customer service.
5. Measure and optimize your performance
Finally, you need to measure and optimise your TikTok Shopping performance.
Use analytics tools to track key metrics such as impressions, clicks, conversions, revenue, cost per acquisition (CPA), return on ad spend (ROAS), customer lifetime value (CLV), and more.
Use these insights to identify what works and what doesn’t, and make adjustments accordingly.
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Conclusion…
TikTok Shopping is a powerful way to sell more products on TikTok videos and live streams.
It can help you reach a larger and more engaged audience, provide a frictionless shopping experience, gather data on your audience, build trust and loyalty, and stand out from the competition.
To succeed in TikTok Shopping, you need to choose the right products for your videos and live streams, set up your TikTok Shop account and profile, create and share engaging videos and live streams, interact with your customers and followers, and measure and optimise your performance.
By following these steps, you can leverage TikTok Shopping to grow your eCommerce business and delight your customers.
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