Black Point Perfumes sell a range of own-brand perfumes through their online store.
As a small business operating in a highly-competitive market, they needed help to reach more customers.
In November 2022, they found the help they needed with Add People’s Social Media Team.
The challenge
Our partnership with Black Point Perfumes began with an initial consultation, where our experts learnt all about the business and the goals they were trying to achieve.
From this, it was clear that Karolina Stonkute (Owner of Black Point Perfumes) was looking to target the younger generation with her products on Facebook – to date their typical customer had been the older generation – something Karolina wanted to change.
Another challenge was that their products were at a lower price point, compared to the more luxury perfume brands in the market; so maintaining a good return on ad spend was going to be crucial.
Our strategy
Facebook typically has higher usage from the older generation, so the team needed a strategy that was laser-focused on engaging the younger audience on the platform.
Our Social Media Team set about creating a TikTok-style video ad campaign for Facebook.
The video showcased Karolina as the face behind the business and showed the personality of the brand – storytelling like this is huge on TikTok and definitely a style of video that appeals to younger audiences.
The results
From the launch of the new campaigns in December 2022, to the end of January 2023, Black Point Perfume achieved some amazing results…
– 8,213 link clicks across all ads
– 75% of those link clicks came from the TikTok-style video ad
– 230% return on ad spend
What the client said...
"I am absolutely over the moon that I partnered with Add People's Social Media Team! They have helped me grow my brand presence on Facebook and I've seen the benefits of this through sales on my website!"Owner of Black Point Perfumes
Get started with Add People
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