Ask An Expert: Amazon Advertising

“Amazon is one of the largest eCommerce platforms in the world.

Not utilising this platform could be the equivalent of missing out on tens of thousands of potential customers.

Amazon could be utilised as an extra arm of your wider digital strategy.

You don’t want all your eggs in one basket.”

“Amazon won’t work for every business, as consumer buying habits vary between platforms.

However, a quick search on Amazon to see if any of your products are being sold can be an indicator for your industry.

Alternatively, you can always get in touch with Add People and we can also analyse the market to identify opportunities.”

“Yes, there’s quite a lot!

You can find a full list of products here: https://sellercentral.amazon.co.uk/gp/help/external/201743940″

“It can be difficult to obtain the buy box on Amazon, as there are different factors that carry different weights of importance.

Some of the most important factors are fulfilment method, price, % of perfect orders and the delivery time.

With this being said, if you elect to use Fulfilment by Amazon (FBA), you gain automatic buy box eligibility.

If you’re the only seller of a product, then you also won’t need to worry about these factors.”

“On each product page, there is a section for a customer to ask questions above the reviews section.

In this section, both you and a previous customer can answer any of these questions.

If you elect to respond to the question with your Seller Central account, the reply will state that you’re the Seller.

If a customer replies, their name or ‘Amazon Customer’ will show instead.”

“It is very important as the characters used within the titles and descriptions are the key factors for your products organic ranking.

It is recommended that you use up to 200 characters within your titles and 1000 characters within your bullet points.

Use these character limits wisely though and include lots of relevant keywords and search terms that your consumers are looking for.”