Brand-new business starts cleaning up with local search and Add People.
Article by: Jack Bird • 7 July 2021
How do you shine above your competitors in a fiercely competitive local market?
Find out how Complete Oven & Carpet reached the top of local search rankings with the help of Add People.
The challenge
Having only started out as a business in the past year, Bill was struggling to find clients in a competitive market for his local business. With his oven and carpet cleaning business, he not only has to go up against other local providers, but he also has to compete with national businesses with big budgets.
Our strategy
After an extensive audit of his business and how it fares for local search with his account manager, Adam, it was decided he should use Add People’s “Google Local Awareness” service. This is a one-stop-shop for local search which works to improve your visibility on Google, with Google Maps, Google My Business, Google Reviews, and crucially, Google’s Local Services Ads…
The results
…these Ads alone have been a revelation for Bill. Using the lowest budget available and having only spent £210 in 3 months, 90% of the leads from the Ads have converted into paying jobs. And with an average job value of £75, he’s seen an ROI of £2,153 from the ads alone. And that’s without factoring in that he now ranks 1st on Google for all major searches in his local area.
What the client said…
“My business improved almost overnight since signing with Add People. I now get 3-4 jobs booked in a day, whereas, I used to struggle to get 3-4 a week. Adam and the team have been brilliant throughout and I’m now recruiting my first employee to keep up with the demand!”
Bill, Founder at Complete Oven & Carpet